The Marketplace where Innovations Turn Lifespan into Healthspan
Business Design Centre, London | May 9 -10, 2026
Saturday, May 9 | Fountain Life Vision stage
Beyond Normal: The Frontier of Enhanced Medicine
time: 11:00 am - 11:20 am
Traditional medicine aims to restore patients to a conventional “normal” state—but what if we could go beyond that? Enhanced medicine is not just about healing; it’s about optimizing human biology and unlocking peak performance at any age. Whether helping paraplegics regain mobility or pushing elite athletes to new heights, our approach begins with a fundamental question: “What is your biological wish, and can we fulfill it?”
Unlike conventional medicine, which focuses on returning individuals to an age-based baseline, enhanced medicine challenges this limitation. Why settle for “normal” when we have the tools to surpass it? This lecture will delve into the scientific foundations of enhanced medicine, including the Hyperoxic-Hypoxic Paradox, a breakthrough in driving biological regeneration and resilience. We will also explore the future of medical science and its potential to redefine human performance, rehabilitation, and longevity.
Dr. Shai Efrati, MD, is an Israeli physician and researcher specializing in internal medicine, nephrology, and hyperbaric medicine. He is an associate professor at Tel Aviv University and serves as founder and director of the Sagol Center for Hyperbaric Medicine and Research at Shamir Medical Center, where he also leads research and development initiatives.
Dr. Efrati earned his MD from Ben-Gurion University of the Negev and completed his residency in internal medicine before specializing in nephrology and hyperbaric medicine, including training at the Israel Naval Institute. Under his leadership, the Sagol Center has become one of the largest hyperbaric medicine facilities in the world, treating hundreds of patients daily.
His research focuses on the physiological effects of Hyperbaric Oxygen Therapy (HBOT), particularly its role in neuroplasticity—the regeneration of damaged brain tissue, and its potential applications for stroke, traumatic brain injury, PTSD, fibromyalgia, Alzheimer’s disease, and age-related functional decline.
He has authored more than 170 scientific publications and is widely invited to speak at international medical conferences.
Efrati also serves as chairman of the Israeli Society for Diving and Hyperbaric Medicine and co-founded Aviv Scientific, which translates his research into clinical programs aimed at improving brain performance and supporting healthy aging.
Sign up to receive the Longevity Med Summit
updates and more