As the demand for longevity and well-being increases, the real estate industry must evolve to support not just physical spaces, but personalized environments that cater to the health and wellness goals of individuals. Wellness is no longer a one-size-fits-all concept; it requires tailored solutions that address specific needs, desires, and lifestyles. In this session, I will explore how understanding the customer’s profile is crucial to designing longevity-focused real estate. Drawing from my work on projects like RoseBar in Ibiza, Telegraphenamt in Berlin, and Königshof in Munich, we will look at how each location required a tailored approach, reflecting the unique health and wellness aspirations of its community. RoseBar catered to international travelers seeking biohacking and more spiritual mindset focused treatments in a relaxed, open environment, while Telegraphenamt focused on personalized medical wellness for (mainly male) professionals seeking longevity care. Königshof Munich, meanwhile, offered a luxury wellness experience for high-net-worth individuals seeking bespoke health treatments. These examples highlight the need for personalized wellness design, where the spaces reflect not only the geographic context but also the individual health needs of the occupants. Whether it's personalized fitness programs, longevity medicine treatments, or tailored wellness experiences, each space must align with the unique demands of its customer base. As personalized medicine becomes a key part of our health strategy, real estate must respond by incorporating environments that not only support physical health but also mental and emotional well-being. Looking toward 2030, the ideal longevity real estate will combine wellness with personalization on an even deeper level. Imagine spaces where every aspect, from biohacking labs to mindfulness rooms, is designed to enhance the individual’s health journey, responding dynamically to their needs. By focusing on personalization at every level—whether it's through design, health optimization, or longevity treatments—we can create spaces that support the health span of each individual, making longevity a lifestyle, not just an aspiration. Attendees will leave with actionable insights on how to create wellness spaces that are not only functional but are deeply aligned with customer health needs, ensuring that longevity is at the core of every real estate development.