Wellbeing, nature and business: Converging hospitality and Healthcare

László Puczkó

Senior Health Spa Advisor
ENSANA Health Spa Hotels
Prague, Czech Republic
Dr. László has been working in the field of travel, hospitality, leisure, and health for 25+ years. László is an wellbeing and experience atelier, strategist, mentor and trainer. He has gained experiences in private as well as in public sector environments. László is one of the very few people in the world who has been active in every aspect and domain of the health, wellbeing and travel spectrum, i.e. medical and wellness tourism, wellbeing and hospitality, spas and leisure experiences.
 
He is an economist and art & design manager, and holds master degrees, a PhD, and is a Certified Management Consultant. László has been lecturing and running tailor-made trainings and masterclasses in over 40 countries all around the world. He has been actively involved both in industry as well as academic arenas and authored numerous industry reports, specialist books and publications. He was the project lead on the path making report for UNWTO & ETC titled Exploring Health Tourism, as well as a pioneering study for Global Spa Summit titled Wellness Tourism and Medical Tourism: Where do spas fit? László is a hot spring and wellness enthusiast and holds a Diploma in Forest Bathing!
 
He is Faculty Member of the Medical Wellness Association and Member of the FEMTEC’s Commission of Tourism & Health, Member of the Global Experts Network of IGCAT, World Experience Organization, and Research Associate at the Wellness Tourism Association.

Wellbeing, nature and business: Converging hospitality and Healthcare

Millions of people are affected by lifestyle diseases ranging from stress to cardio-vascular and to musculoskeletal problems. More people pay attention to their wellbeing. Still, there is a challenge: how to find and select the most suitable wellbeing improving, prevention oriented or rehabilitative services and programmes? There is a very loud 'wellness-noise' in which anything could be labelled as wellness. We believe offering personalised services based natural resources supported by clinical studies, medical research, highly skilled medical professional is showing the way not only to traditional healthcare providers, but also to hospitality developers and operators. Incorporating healthcare and wellness services and operations to a hospitality asset, however, is not without incredibly special characteristics. Ensana Hotels is the only hospitality company that specialises in healing, rehabilitative and preventative medicine in the world. The presentation introduces how we see the next phases of the convergence of healthcare and hospitality.