Millions of people are affected by lifestyle diseases ranging from stress to cardio-vascular and to musculoskeletal problems. More people pay attention to their wellbeing. Still, there is a challenge: how to find and select the most suitable wellbeing improving, prevention oriented or rehabilitative services and programmes? There is a very loud 'wellness-noise' in which anything could be labelled as wellness. We believe offering personalised services based natural resources supported by clinical studies, medical research, highly skilled medical professional is showing the way not only to traditional healthcare providers, but also to hospitality developers and operators. Incorporating healthcare and wellness services and operations to a hospitality asset, however, is not without incredibly special characteristics. Ensana Hotels is the only hospitality company that specialises in healing, rehabilitative and preventative medicine in the world. The presentation introduces how we see the next phases of the convergence of healthcare and hospitality.
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